Direct marketing.
Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.
Direct one-on-one marketing can generate unique results. Impact specializes in developing targeted communications to relevant groups, ensuring a high return on investment. Our Direct Marketing tools include traditional and innovative Direct Mailers, Newsletters, Catalogues, and Direct response Ads, E-mail Marketing and Online Banners.
1- Direct mail.
Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail (e.g. catalogues, postcards, envelope mailers). Direct mail campaigns are usually sent to all postal customers in an area or to all customers on a marketing list.
2- Telemarketing.
Telemarketing involves contacting potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up on direct marketing campaigns. However, a successful telemarketing involves planning and using accurate and well-researched customer data to match customer profiles to product profiles.
3- Email marketing.
Email marketing is a simple, cost-effective and measurable way of reaching your customers. It can include e-newsletters, promotional emails to generate new leads or offers for existing customers, or ads that can appear in other business's emails..
4- Social media marketing.
Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information. Social media platforms also make it very easy for your customers to share your content with their entire network, increasing your reach exponentially. Consider developing a profile for your business that allows you to promote your products and services while also encouraging customers to provide feedback by leaving comments.
4- Text (SMS) marketing.
Text messaging allows businesses to reach individual customers and send messages to large groups of people at a low cost. You could use short message service (SMS) messaging to send customers sales alerts, links to website updates, appointment or delivery reminders, or personalised messaging.