Market research to improve web strategy
Market Research is the first stepping-stone to a fool proof strategy. Brand 24x7 tie-up with research agencies that are well equipped with the software, human capital and field contacts required for effective and insightful research, offering both qualitative and quantitative modules across products, services and categories. We specialize in accessing the consumers through this research and analyzing their deepest needs, beliefs, fears and reservations.
1- Online focus groups.
Many of the benefits of a traditional, in-person focus group can be achieved online in a far, less expensive way. Social communities are a great way to assemble a focus group and have them review products, services or provide structured insight into their online behavior. An online market researcher can reward participants with a small gift, digital download or special access to the final poll insights, as an incentive to their participation. Social networks such as Google+ or Linkedin are great places to start with small-scale market research.
2- Surveys.
Surveys can be conducted on social networks, as well as within a company's website, blog or customer forum. Tools such as SurveyMonkey or Google Consumer Surveys offer ways for researchers to gain access to a large audience or a specific demographic target.
3- Social buzz monitoring & web alerts .
Analyzing and monitoring the buzz and online mentions within social networks about a brand, product or service can be a vital part of market research. Monitoring social chatter can build insights and help an organization keep their finger on the pulse of their community and market. Additionally, social monitoring can help an organization spot frustrated clients and reputation issues early..
4- Direct questions to clients or customers.
It is important to not overlook your existing resources. For example, simply having employees ask direct questions at a specific time in a customer relationship can drive powerful insights. Asking for feedback can also be a great way to build trust with a client or customer–as they may feel you care about their needs and you have a desire to improve your service.
4- Text (SMS) marketing.
Text messaging allows businesses to reach individual customers and send messages to large groups of people at a low cost. You could use short message service (SMS) messaging to send customers sales alerts, links to website updates, appointment or delivery reminders, or personalised messaging.